Don't doubt that Pete, but they get people into (back into) bikes, so they have their place. Plus the dealer will make a reasonable amount over the next few years on servicing, even on the tiddlers, so more sales the better. I just wish more dealers would keep a sensible amount of kit and accessories to be a one stop shop, like they used to be.
My first bike was a Honda H100, bought from JB Motorcycles, a tiny dealer in Great Yarmouth. They also had the Belstaff jacket, Nolan lid, and Frank Thomas gloves and boots I needed to get me on the road. Lovely little place, plus Harry, the owner, persuaded me to go to the local Key Rider training school that he also ran. Taught me a lot about bike control, simple maintenance, theory, and at the end of the course an examiner came in and we all passed our Part 1 test. I stayed loyal to that little shop, even after I went off to uni.