A combination of siege mentality and conspicuous consumption? "Look at how much we can spend, everybody" plus the fear of being 8 feet deep in snow despite the unlikeliness of said meteorological event.
My cat decided he wouldn't eat a certain food, just after I'd filled a cupboard with it. He'd look in the dish, look at me, turn his back on the dish and just sit down in protest. After two days I gave in.