Lots of bicycle shops do better deals online on their own website than in the showroom. Boils my p***
I asked SBS to price match a Neotec 2 and Cardo head unit to Infinity Motorcycles as it was £20 cheaper, but they wouldn't as the helmet was a different colour (I said I didn't care about colour so they could pick but it wasn't like-for-like).
But apart from that, I always buy from SBS, staff are friendly and after sales is fab